Ferdinand Tsnnies on Public Opinion

This book presents, for the first time in English, selections from Ferdinand Tnnies classic Kritik der ffentlichen Meinung (Critique of Public Opinion). Communication scholars Hanno Hardt and Slavko Splichal give a brief history of public opinion and provide the translation and original analyses of Tnnies work, situating it theoretically and historically. Featuring an introduction by Gary T. Marx, this book highlights Tnnies valuable contributions to past and current theories of society, communication, and public opinion.