bokomslag Festival and Events Management

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440 sidor
2015

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Författare: Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie
Format: Inbunden
ISBN: 9781138133303
Språk: Engelska
Antal sidor: 440
Utgivningsdatum: 2015-11-02
Förlag: Routledge