Financial Management For Media Operations

Formerly titled, Practical AV/Video Budgeting;, this book thoughtfully assesses the impact of industry changes over the last eight years. Based on hundreds of responses to two detailed corporate surveys, the second edition explores such issues as recession and downsizing; selling programs and services outside the host organization. It contains entirely new chapters about specific project budgeting and computerization, and includes different media such as teleconferencing and multimedia.


As with previous editions, you'll find detailed analyses of how budgeting is done, how costs are allocated to users, how salary, overhead and depreciation are handled, how profit centers operate, plus quantitative data about staff size, internal and external expenses, capital spending, overall budgets and more. This information is not available elsewhere!

Widely known as an authority on audiovisual cost allocation systems, Richard E. Van Deusen is in charge of communications for the president, Prudential Insurance Company of America, where he was for many years manager of audiovisual communications. Mr. Van Deusen was responsible for installing Prudential first TV production facility and 700-unit video network. In 1991, he was part of the effort that launched Prudential Business Television.