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Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the Chartered Institute of Bankers Marketing module. It is also a supplementary text for modules in services marketing.
- Illustratör: illustrations
- Format: Pocket/Paperback
- ISBN: 9780273632979
- Språk: Engelska
- Antal sidor: 352
- Utgivningsdatum: 2000-04-01
- Förlag: Financial Times/ Prentice Hall