Financial Times Guide to Business Numeracy, The

"To approach business and financial markets with confidence, you need a basic grasp of statistics. Whether youre a newcomer to stats or just a bit rusty, Leo Goughs excellent book covers the key knowledge youll need. Not only are his case-studies straightforward to read, theyre lively and practical too." Dominic Picarda, CFA. Associate Editor, Investors Chronicle.

In business you can never be too numerate.

The Financial Times Guide to Business Numeracy is your definitive guide to mastering numbers. Using real life examples and practical techniques, Leo Gough covers everything from basic calculations to complex decision-making techniques in order to give you the tools to be able to make informed decisions with confidence. This book shows you how to:

• Get to grips with basic finance and investment concepts
• Think critically about data so you spot misleading statements and inflated results
• Apply estimating and forecasting techniques
• Formulate investment choices based on your own analysis
• Choose the best methods for presenting results in order to maximise outcomes