Finding Prospects and Generating Leads

Finding Prospects and Generating Leads is the marketing attachment to sales.Marketing is reaching out to strangers and turning them into Interested Prospects.Sales is taking these interested prospects and turning the into customers.Many types of sales jobs do not involve the need to prospect or generate sales leads..While employed by these types of companies there is little need for the sales person to have these prospecting skill sets.Examples of these types are retail stores of all kinds. Here the business generates the marketing and the sales person looks after the interested prospects to make sales.In most cases Direct Sales requires that the sales person finds their own clients especially if they are the owner or an independent sales person. Direct Sales is anyone selling to or for Retail, Commercial businesses, Industrial supply, Manufacturing, Processing plants, or direct to the consumer.It will involve direct contact with the prospective purchaser to complete the sales process.Without the skill sets required for generating leads or finding prospects, the sales person is destined for failure.In this book we show you where to look, when to look, what to say to get your sales appointments.To achieve success in prospecting you must have the skill sets found in the first four parts of our sales training.The inability to prospect is the main cause for failure in sales. Without clients you cannot make sales.