Samhälle & debatt
Firms in the Fashion Industry
Laura Rienda • Lorena Ruiz-Fernndez • Lindsey Drylie Carey • Irene Garca-Medina
Inbunden
2379:-
Uppskattad leveranstid 10-16 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Pocket/Paperback 2379:-
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
- Format: Inbunden
- ISBN: 9783030762544
- Språk: Engelska
- Antal sidor: 169
- Utgivningsdatum: 2021-10-05
- Förlag: Springer Nature Switzerland AG