Foodtech

The most advanced science and technology have landed in our diet and in the way we produce food. Consumers are more aware and want to eat more healthily, safely and responsibly for the planet. Meanwhile, almost 10% of the population goes hungry and we throw away a third of the food we produce. The challenges are numerous and it is essential to rethink how we will feed ourselves in the future. Foodtech is the reference guide for the curious and professionals in the sector who want to delve into the secrets of this revolutionary industry. In this book we will see why it has become one of the biggest sources of innovation and entrepreneurship, attracting corporations, investors and even movie and sports stars. It is an informative and practical read with information on the most disruptive advances that are transforming the industry and the way we feed ourselves. It reviews the technologies with the greatest impact and includes resources for professionals, startups, investors and organizations in the sector, success stories, business model analyses, investment trends, etc. In addition, the author defines the fundamental concepts and key categories of the foodtech industry, such as agtech, next-generation food, alternative proteins, plant-based, cultured meat, Q-commerce, personalized nutrition, etc. "Finally a book on foodtech! It is a very complete work to understand the current situation of the industry worldwide, discover the opportunities it brings us and understand where the future of food is going through numerous examples. With this book, Beatriz Romanos has taken a big step in the necessary dissemination of this industry."