Forecasting, Planning and Strategy in a Turbulent Era

Forecasting, Planning and Strategy in a Turbulent Era emphasizes the importance of analyzing business performance and behavior during extreme events. It encourages proactive and strategic planning, helping firms perform well under immense pressure. This prescient book delves into topical issues such as the Russia-Ukraine conflict, the COVID-19 pandemic and rapid digital transformation, acknowledging common patterns as well as differences in firms reactions to them. Chapters cover multiple continents from Europe to Asia, using international evidence to guide new research models and update established theories. Ultimately, they offer cutting-edge insights on forecasting during turbulent times. Academics and students focusing on forecasting, economics and governance will benefit from the theoretical explorations within this book. Policymakers and those working for NGOs will additionally find the real-world case studies useful.