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Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.
- Illustratör: black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9781861521644
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 1998-06-01
- Förlag: Cengage Learning EMEA