From Lascaux to Brooklyn

An instructive trip through the mind of one of Americas great designers.Communication Arts (1996) Hailed upon its publication as discriminating, erudite, and eclectic, From Lascaux to Brooklyn is available to readers once again. First published in 1996, the year of Paul Rands death, the volume embarks on a wonderful journey from the time before graphic design to the authors own studio work and beyond. An excellent companion to Rands Design, Form, and Chaos, this influential book awakens readers to the lessons of the cave paintings of Lascaux and demonstrates how this learning is later conveyed in artworks ranging from the Tower of Pisa to a Czanne painting, an African sculpture, or a park in Brooklyn. Topics discussed include the relationship between art and business, the presentation of design concepts to prospective clients, the debate over typographic style, and the aesthetics of combinatorial geometry. This book engages and enlightens anyone interested in the practice or theory of graphic design.