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Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.
- Format: Pocket/Paperback
- ISBN: 9781933820576
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2022-07-25
- Förlag: Rosenfeld Media