Full Bleed

To celebrate the first anniversary of the ground-breaking first edition, Full Bleed returns, revised, expanded and updated, with seven new chapters, including 'Creative people are like criminals', 'Real artists ship/have a bias toward action', and - for those at the forefront of the creator economy - 'Embrace your cringe'.

It also has a brand-new Part 2: 'Insane in the blockchain', which bears witness to life at the bleeding edge of Web 3, detailing creative experiments, prototypes, endeavours and exploits at the intersection of creativity, blockchain and the purported Metaverse.

To be authentic should we now strip away all artifice?
Will creative people be masters of, or servants to, artificial intelligence (AI)?
And, at a time when it's imperative that we manage all our biases, is there one we ought to embrace - that of a bias toward action?
Can the Metaverse be more than just another online prison?
Can the blockchain free us from our chains?

These are just some of the provocations posited in this newly revised edition.

Full Bleed is not a retrospective by any means; rather, it gives the near future some much-needed perspective. A no-BS account from a fearless creator and serial innovator; someone who is always building, making, testing and exploring. Not someone who is always just talking.