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Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and youll create a culture of creativity that attracts the best employees and encourages customers to spend their money. Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service. The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veecks ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business. Peppered with firsthand accounts from businesspeople who have benefited from Veecks philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.
- Format: Pocket/Paperback
- ISBN: 9781599323343
- Språk: Engelska
- Antal sidor: 290
- Utgivningsdatum: 2012-07-26
- Förlag: Advantage Media Group