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This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention.
- Format: Pocket/Paperback
- ISBN: 9786208009502
- Språk: Engelska
- Antal sidor: 128
- Utgivningsdatum: 2024-08-08
- Förlag: LAP Lambert Academic Publishing