GAMESbrief Unplugged Volume 2: on Traditional Games, Transition and the Power of Free [paperback]

Making money from games in the twenty-first century Nicholas Lovell helps companies make money from games, understand emerging platforms (Apple's iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of Nicholas's provocative and incisive analysis, you will learn: *How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free *How in-app purchases can transform your business's revenues and profits *How a company with $100 million of venture backing went bust, and how to avoid their mistakes *What new online business models mean for hardware manufacturers, retail and traditional publishers If you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.