Key Selling Points:
This new edition includes updates on access points, new trails, replacement photos, and revisions to Kananaskis Country rules and fees.Gillean Daffern's Kananaskis guidebooks have sold close to 200,000 copies since first being published in 1979.All of the hikes are "day hikes" and are generally accessible from parking lots or highways.Many of the trails are suitable for families, though some do involve minor scrambling.Contains hundreds of colour photos throughout and a colour map for each hikeRegional and subject-specific print features, excerpts, review coverage, broadcast and television interviews:
770 CHQR, Alberta Views, AM 1140, BPAA, CAA Magazine, CBC Calgary, CBC Edmonton, CJSW Writer's Block, Cloudburst, Crag and Canyon, Crowfoot Media, CTV Morning Live Calgary, Global News Morning Calgary, HikeBikeTravel, Read Alberta, Rocky Mountain OutlookSocial media campaigns, blogger outreach, digital collateral for online usePublicity and promotion in conjunction with author's speaking engagementsOutreach to subject-specific organizations, markets and festivalsOutreach to travel and tourism organizationsExcerpts availableElectronic ARCsMarketing + Promo Deliverables:Digital collateral (social media banners, quote nuggets)Electronic ARCOnline bannerPress releasePodcast
