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Global and Transnational Business

George Stonehouse • David Campbell • Jim Hamill • Tony Purdie

Pocket

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496 sidor
2004

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business. Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.

Författare: George Stonehouse, David Campbell, Jim Hamill, Tony Purdie
Format: Pocket/Paperback
ISBN: 9780470851265
Språk: Engelska
Antal sidor: 496
Utgivningsdatum: 2004-03-01
Förlag: John Wiley & Sons Inc