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Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.
- Format: Laminated cover
- ISBN: 9780890067048
- Språk: Engelska
- Utgivningsdatum: 1993-01-01
- Förlag: Artech House Publishers