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In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
- Illustratör: inklusive E-Book
- Format: Pocket/Paperback
- ISBN: 9783593399454
- Språk: Engelska
- Antal sidor: 200
- Utgivningsdatum: 2014-04-23
- Förlag: Campus Verlag