Kommande
bokomslag Global Marketing Management

Global Marketing Management

Roberto Castaneda Sarabia

Inbunden

1609:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

  • 2025
This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.

  • Författare: Roberto Castaneda Sarabia
  • Format: Inbunden
  • ISBN: 9781779562944
  • Utgivningsdatum: 2025-01-01
  • Förlag: Toronto Academic Press