Del 10 - Express Exec

Global Marketing

Marketing 04.02

Häftad, Engelska, 2002

Av Douglas Lamont

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Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.Includes a glossary of key concepts and a comprehensive resources guide

Produktinformation

Utgivningsdatum2002-01-29
Mått125 x 175 x 11 mm
Vikt142 g
FormatHäftad
SpråkEngelska
SerieExpress Exec
Antal sidor144
FörlagJohn Wiley and Sons Ltd
ISBN9781841121918

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DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.