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401 sidor
2007

Global production and purchasing operations create a platform for entry into new markets. However, it takes considerable effort to plan and implement a sustainable globalization strategy; this book will help in that task. The wealth of experience and analysis featured in this book is the result of an extensive survey among leading manufacturing companies as well as countless discussions with executives who have personally wrestled with the issues of "going global." The book treats the whole range of management challenges. In breadth and depth, the insights it offers surpass what a manager or most individual companies could acquire on their own.

Författare: Eberhard Abele, Tobias Meyer, Ulrich Nher, Gernot Strube, Richard Sykes
Illustratör: maps Illustrations
Format: Inbunden
ISBN: 9783540716525
Språk: Engelska
Antal sidor: 401
Utgivningsdatum: 2007-12-01
Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K