Global Strategy: A Market Creation Approach

Global Strategy by Sali Li and Noman Shaheer helps you master the key concepts of global strategy through innovation and entrepreneurial actions. The outburst of new technologies, artificial intelligence (AI), and digitalization are reshaping the global business landscape. Rather than solely focusing on moving established businesses into foreign countries, this book uses a market-creation approach which emphasizes creating new businesses customized to the unique needs of the global marketplace. The authors utilize the business model framework to organize foundational concepts of global strategy, covering important topics like market-creating innovations, developing international value propositions, and cultivating strategic alliances and networks. With case studies and skill-building activities embedded in each chapter, this book aims to produce the next generation of global leaders who will redefine global strategy in the new economy.