Global Sustainability

Smart business leaders care about Sustainability. Its not just good PRits good business, and a growing number of leading CEOs are embracing it. Mark Lefkos Global Sustainability examines this vital subject from the perspective of todays most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasibleand sustainablebusinesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups. Learn from these CEOs and others: Sir Richard Branson-Virgin Group, Paul Polman-Unilever, Ann Sherry-Carnival Australia, Feike Sijbesma-DSM, David MacLennan-Cargill, Marc Benioff-Salesforce. In exclusive interviews, these 21 leading CEOs explain: How the Global Sustainability movement is shaping the growth of the most profitable companies around the world How your company can participate fully in this movementand profit from your participation How your guiding ethical principles shape your companys identity and why theyre vital to your survival Global Sustainability is about more than just doing good; its about doing well by doing good.