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256 sidor
2010

Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

Författare: Andrew Benett, Ann O'Reilly, Cavas Gobhai, Greg Welch
Illustratör: illustrations
Format: Pocket/Paperback
ISBN: 9780230103450
Språk: Engelska
Antal sidor: 256
Utgivningsdatum: 2010-12-08
Förlag: Palgrave Macmillan