Gordon Bunshaft: Form Through Technics

In the early fifties, the Lever House attracted fame and commissions, becoming a paradigm for new modern office buildings projects. The evolution of SOM's design and construction processes generated a wide variety of formal solutions during the 50s. Fundamental to this process, the work organization of the firm was based on three fundamental aspects: modern architecture, American organizational methods and expertise, and development of techniques and industrialized building materials. Towards the sixties, SOM projects started to have more expressive and technically refined structures, which enhanced formal attributes and gained more functions than usual.

The triad of SOM--modern architecture, North American organizational methods and the mastery and development of available industrialized construction techniques and materials--fully supported him.
Along four decades, his production accompanied technological advances, the state of the art and some cultural and social changes in the US, which are revealed in the presence of materials, construction systems and spatial configurations. Even so, Gordon Bunshaft never abandoned architectural modernity as the formal matrix for his projects.