Hairy Hippies and Bloody Butchers

In the popular imagination, no issue has been more closely linked with the environmental group Greenpeace than whaling. Opposition to commercial whaling has inspired many of the organizations most dramatic and high-profile direct actionsas well as some of its most notable failures. This book provides an inside look at one such instance: Greenpeaces decades-long campaign against the Norwegian whaling industry. Combining historical narrative with systems-theory analysis, author Juliane Riese shows how the organizations self-presentation as a David pitted against whale-butchering Goliaths was turned on its head. She recounts how opponents successfully discredited the campaign while Greenpeace struggled with internal disagreements and other organizational challenges, providing valuable lessons for other protest movements.