bokomslag Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Samhälle & debatt

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Ozlen Ozgen

Inbunden

5239:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 550 sidor
  • 2019
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.
  • Författare: Ozlen Ozgen
  • Format: Inbunden
  • ISBN: 9781522584919
  • Språk: Engelska
  • Antal sidor: 550
  • Utgivningsdatum: 2019-04-30
  • Förlag: IGI Global