bokomslag Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Fabio Musso Elena Druica

Inbunden

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  • 400 sidor
  • 2019
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
  • Författare: Fabio Musso, Elena Druica
  • Format: Inbunden
  • ISBN: 9781799814122
  • Språk: Engelska
  • Antal sidor: 400
  • Utgivningsdatum: 2019-10-30
  • Förlag: Business Science Reference