Heart of Steel

Dan Lurie has done it all, conquering many obstacles throughout his 70-year career to become one of the sporting world's most endearing and multi-talented figures. Growing up in the Great Depression, Dan realized that if he were to make it, he would need to work extremely hard. Overcoming serious health problems and extreme poverty he did just that to become one of the 20th century's most recognizable bodybuilding pioneers and health promoters.



From humble beginnings to the very top of the fitness world through persistence and dogged determination, Dan's story shows exactly what can be done with strength of mind and an unwavering commitment to excellence. That Dan has traversed the fitness world to become a successful bodybuilding competitor and contest promoter (with the WBBG), sports equipment manufacturer, television star (Sealtest Dan, The Muscle Man), magazine publisher of six titles including Muscle Training Illustrated, gym owner, anti-drug crusader, trainer, supplement company owner and devoted family man says much about his character and his life story illustrates exactly how, with courage and determination, we can all achieve our very best.



Dan began his bodybuilding career as one of the USA's best-built men, winning the AAU America's Most Muscular Man title three times running. He was also the first man to promote bodybuilding contests while helping to develop and refine the emerging bodybuilding industry, market and sell the first barbell sets and guide many bodybuilding superstars to the top. Other achievements include an historical arm wrestling match with President Ronald Reagan in the Oval Office.



Co- Authored by bodybuilding historian, David Robson, HEART OF STEEL THE DAN LURIE LIFE STORY is an entertaining and important historical document.