bokomslag Hidden Assets
Samhälle & debatt

Hidden Assets

Diane Hodiak John S Ryan

Pocket

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  • 128 sidor
  • 2001
While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.
  • Författare: Diane Hodiak, John S Ryan
  • Format: Pocket/Paperback
  • ISBN: 9780787953515
  • Språk: Engelska
  • Antal sidor: 128
  • Utgivningsdatum: 2001-03-01
  • Förlag: Jossey-Bass Inc.,U.S.