High-Profit Selling: Win the Sale Without Compromising on Price

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsshort-term strategies that are destructive to the long-term sustainability of their business.

high-profit selling helps readers understand that their sales goal shouldnt simply be to sell more, but to sell more at a higher priceand that success comes only to those focused on profitable sales. This eye-opening book shows readers how to:

Avoid negotiating Actively listen to customers Match the benefits of their product or service with the customers needs and pains Confidently communicate value Successfully execute a price increase with existing customers Ensure prospects are serious and not shopping for price

Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.