History of Public Relations in China

This book is the first onthe history ofChinese public relations, and has beenselected as one of the"40 representative books for 40 years of public relations in China" by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectoryand evolutionof public relations in China from the very start - when the"reform and opening" policy was adopted in 1978 - to the present. Thebookwill helpbothestablishedand new scholars and practitioners in the field to understand thechanging natureof public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and developmentof China as a whole,and in relation to the changingstatus of public relationsaroundthe world.Accordingly, readers will not only gain a more in-depth understandingof the history of the field, but alsoofthe political, economic, societal, cultural and scientific development of China in modern times.