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HIV/AIDS: A Critical Discourse Analysis of selected Zimbabwe broadcasting Corporation Television Advertisements that deal with HIV/AIDS issues is a book that examines the communicative strategies used in addressing destigimatisation, protection against HIV/AIDS, prevention of mother to child transmission, HIV/AIDS transmission modes and abstinence from pre-marital sex. It uses CDA as an analysis tool. It establishes that language is persuasively used in the adverts to destigmatise HIV/AIDS, inform the audience about HIV/AIDS transmission and protection. It also encourages behaviour change and instills confidence in those living with HIV/AIDS to live positively. The book will be useful to students of language and advertising discourse.
- Format: Pocket/Paperback
- ISBN: 9783844398427
- Språk: Engelska
- Antal sidor: 116
- Utgivningsdatum: 2011-06-05
- Förlag: LAP Lambert Academic Publishing