Hot Flashes, Carpools, and Dirty Martinis

Have you felt irrelevant or invisible since you hit middle age? Do you feel less sexy, less confident, or less passionate with each passing decade? Are you looking forward to retirement so you can just “chill” for 20 or 30 years?

In this irreverent and humorous how-to guide, motivational speaker and coach Juju Hook gives it to you straight about why you’ve likely come to dread middle age, and why it should be the time of your life.

A brand strategist for over 25 years, Juju describes her transition from a successful but unfulfilling career (and a role as helicopter mom to her teenage son) to living out the dreams she’d set aside for decades and making midlife her bitch. Through personal stories, humor, practical tips, and a proven system for turning midlife into PrimeTime, she provides a foolproof path for every woman who has lost her lust for life and wants to recapture it.

In these pages, you’ll discover:

• The one question you must ask yourself in order to rock PrimeTime


• Three math problems and six lies that make midlife a stone-cold drag


• How to stop worrying about what others think and get on with what you want


• How to say yes to opportunity, challenge, adventure, and great big frickin’ fun

If you’re a woman who wants to make the next 40 years even better than the last (but doesn’t know how) this book is for you. PrimeTime is your chance for the biggest and best show of your life, but only if you make it happen.