How Apoteket AB can retain its customers after de-regulation? 1

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How Apoteket AB can retain its customers after de-regulation?

Muhammad Arif Khan • Saqib Saeed Khan

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100 sidor
2011

To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. The main purpose of this study is to find out those vital factors which are important to customers in selecting pharmacy operators for buying prescription and non-prescription products.

Författare: Muhammad Arif Khan, Saqib Saeed Khan
Format: Pocket/Paperback
ISBN: 9783845433677
Språk: Engelska
Antal sidor: 100
Utgivningsdatum: 2011-09-30
Förlag: LAP Lambert Academic Publishing