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Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.
- Format: Pocket/Paperback
- ISBN: 9783658437756
- Språk: Tyska
- Antal sidor: 226
- Utgivningsdatum: 2024-03-27
- Förlag: Springer