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Usually, a country brand is notfocused, resulting in unsuccessful place branding. It ispossible to successfully raise your national identity to the level of anattractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building asuccessful brand.
- Format: Inbunden
- ISBN: 9780230220928
- Språk: Engelska
- Antal sidor: 202
- Utgivningsdatum: 2008-12-15
- Förlag: Palgrave Macmillan