How to Influence and Persuade

The essential skills you need to make things happen.

People who are good at influencing and persuading know how to get things done. They turn crises into opportunities, opponents into allies and they achieve much more by doing less. And the good news is that anyone can learn these skills. 

In How to Influence and Persuade youll discover:

• The four unique ways of thinking shared by every effective influencer
• How to build strong, productive and lasting alliances
• Over sixty practical and easily applied principles and techniques
• The definitive way to win your must-win battles. Without fighting

Jo Owen manages to look at a crucial area of business in a highly original and thought-provoking way. This book is a must for every aspiring manager.

Juliet Hope, CEO, Start UP