Samhälle & debatt
Pocket
How to Promote, Publicize, and Advertise Your Growing Business
Kim Baker • Sunny Baker
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Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
- Format: Pocket/Paperback
- ISBN: 9780471551935
- Språk: Engelska
- Antal sidor: 336
- Utgivningsdatum: 1992-04-01
- Förlag: John Wiley & Sons Inc