How to Run an Annual Business Appeal

How does your nonprofit organization's fundraising team approach the business community for support?

Sadly, for many organizations, the answer is, "We don't!"  

For others, it is seeking sponsorship of their events. Some apply for corporate foundation grants. Or perhaps they call their local businesses when they need gifts in-kind or maybe for a gift certificate for their silent auction. Some have even joined their local chamber of commerce, gotten the mailing list, and sent an initial letter to member businesses asking for donations (horrors!).  

What's wrong with all these methods? In How to Run an Annual Business Appeal, you will find out the pros and cons of these approaches, and how you can be much more effective with your business fundraising by running a volunteer-driven annual business campaign.

 We'll show you how to identify business prospects within your community, how to build relationships with business leaders who will serve as volunteers in a peer-to-peer fundraising appeal, and how to recruit, organize, work with, train, and retain these volunteers.

 So, grab this fast-reading book if you want to be more successful in approaching your business community.

 Summary Outline of Book:

 Chapter One: What Is the Best Way to Approach Businesses?

 Chapter Two: Finding Prospective Business Donors

 Chapter Three: How Do You Build Relationships with Business Leaders?

 Chapter Four: Organizing Your Annual Business Appeal

 Chapter Five: Organizing the Volunteer Structure

 Chapter Six: Finding and Recruiting Volunteers

 Chapter Seven: Making the Calls

 Chapter Eight: Reporting

 Chapter Nine: Bringing It All Together

About the Nonprofit Quick Guide Series

How to Run an Annual Business Appeal is written for busy executive directors, development professionals, and board members who want to run a successful annual business appeal. As a Nonprofit Quick Guide, you can read it in one sitting or grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money.