How to Self-publish and Market a Book: A comprehensive guide to an integrated approach to self-publishing and marketing a book

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Most books on publishing deal with publishing by itself. Most books on marketing deal with marketing as a stand-alone project. I think there is a better approach. Publishing and marketing should be considered as an integrated project. That is what this book does: it treats publishing and marketing together to create a complete project plan.
The self-publishing pain points addressed include:

Formatting

Book layout

Editors

Covers, generic and otherwise

And more





The marketing pain points include:


Social media platforms

Blog tours

Creating buzz

Email campaigns

Keywords

And more





Publishing and book marketing aren't separate projects. They have to be worked on as an integrated project.