How Women Mean Business

Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Coxs new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: Audit where are you really at with gender balance now? Awareness Opening your eyes to what better gender balance could mean for your company Alignment Ensuring the buy-in that will bring about real results and change Sustain Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the worlds biggest blue-chip firms have done it. Women are most of the talent and much of the market you need this book.