Human Futures

People work on marketing a product on a target group for 8 hours and for the rest of the hours we are the target of other marketing people. That is, everybody is getting paid for developing a market. The one who gets more remuneration generate more cash flow. To introduce a new product we simply altering social standards and generate cash flow. with the help of the tech industry marketing can be done with ease. However, cash flow is associated with the destruction of the earth. The people who don't regulate their thoughts and emotions will simply fall for the market easily and leads a miserable. Our luxurious life is consuming natural resources that are suppose to be used by generations ahead. At least for the sake of our children, we need to take the risk of reducing our consumption. The book suggests simple methods and philosophy in having a sustainable life expecting a prosperous life for our children.