Hungarys System of National Cooperation: Political Strategies of Framing in Pro-Governmental Media

This book investigates the concept of the System of National Cooperation (Hungarian abbrev.: NER), which was introduced as a form of New Social Contract (Csandi), and its framing in pro-governmental media and public discourse during the period from 2010 until 2018. This qualitative discourse and framing analysis is based on case studies of how the Hungarian Citizens Union Fidesz-MPSZ (mis)uses government-friendly media to popularize its policies and actions, especially those related to the NER. So far, the NER and its discursive manifestation in the media remain neglected topics in international academia. This unique study elaborates on the complexity of the Hungarian System of National Cooperation and provides an interdisciplinary approach to the analysis of the framing of discourses and concepts, in pro-governmental media.