I Think I Need Marketing

Are you searching for new buyers? Building a brand? Growing a business?

It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program.

By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about:
Creating an actionable marketing strategy that achieves business goals
Developing a winning brand and branding throughout a business
Choosing the right mix from traditional and digital marketing options
Setting budgets and saving money in marketing
Using research effectively and efficiently
Hiring and successfully working with outside consultants
Evaluating and capitalizing on results