Iconic Advantage

Dont just chase the new Innovate the old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. Its hard to argue with that kind of thinking. Its sexy and exciting. But its wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the worlds most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether youre a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.