bokomslag Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets
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Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets

Belen Vallejo-Alonso Arturo Rodriguez Castellanos Gerardo Arregui-Ayastuy

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  • 350 sidor
  • 2010
Identifying, measuring, and valuing knowledge-based intangible assets: new perspectives highlights the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified and assessed, and solutions to these challenges. Aimed at executives, practitioners, academics and students, this book demonstrates new models and methods that allow progress to be made on the task of intangibles management, which is the fundamental source of wealth in the knowledge economy.
  • Författare: Belen Vallejo-Alonso, Arturo Rodriguez Castellanos, Gerardo Arregui-Ayastuy
  • Format: Inbunden
  • ISBN: 9781609600549
  • Språk: Engelska
  • Antal sidor: 350
  • Utgivningsdatum: 2010-10-30
  • Förlag: IGI Global