bokomslag If Then - How Simulmatics Corporation Invented The Future
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If Then - How Simulmatics Corporation Invented The Future

Jill Lepore

Pocket

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  • 432 sidor
  • 2021
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge-decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk-or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

  • Författare: Jill Lepore
  • Illustratör: 20 illustrations
  • Format: Pocket/Paperback
  • ISBN: 9781324091127
  • Språk: Engelska
  • Antal sidor: 432
  • Utgivningsdatum: 2021-10-26